In the dynamic world of tech startup fundraising, there's a powerful, yet often overlooked, element that can significantly sway investor interest: the untapped value of your unique insights. What you might dismiss as "everyday knowledge" could, in fact, be a pivotal factor in attracting investment.

The Hidden Value in Your Expertise

As a founder, you're equipped with a wealth of expertise and experience that might seem mundane to you but is incredibly valuable to investors. This is particularly true in fundraising, where your unique insights and specialized knowledge can be the deciding factor in the success or failure of your business venture.

Take the case of Tessa Clarke at Olio, for example. When my fund invested in her venture, it was her deep, unique insights into the food waste industry, coupled with her innovative approach to building a business without a traditional office setup (pre-COVID!), that captivated us. Her ability to merge technology with sustainability drew a diverse group of investors, all intrigued by her distinctive perspective.

Step 1: Identify Your Unique Skill Set

I often refer to this as your "Spiky Point of View." Reflect on your career, hobbies, and personal interests. What specific skills have you honed over time, and how can they contribute to the growth of your business?

Consider these questions:

• What differentiates you from the competition?
• Why has your industry struggled to address certain challenges?
• How can your insights boost your startup's likelihood of success?

Dedicate time to ponder these questions. Pinpoint 2-3 key insights about your customers, product, and business strategy.

Step 2: Share Your Knowledge and Build Credibility

Begin disseminating your knowledge through blog posts, videos, or webinars. Use these platforms to share your unique perspective on topics that resonate with potential investors and align with fundraising opportunities. Your goal is to become a known founder with expertise in your industry.

It's crucial to distinguish what truly sets you apart. I've encountered founders who believed their insights were unique when they weren't. Your ideas should not only make sense but also stand out.

By sharing your expertise, you position yourself as a thought leader and draw the attention of potential investors or partners who value and recognize your unique insights.

Step 3: Leverage Your Expertise in Your Fundraising Strategy

Incorporate this knowledge into your fundraising strategy. It's not just about what you do, but also about consistently communicating the reasons behind your actions.

This approach should permeate everything from your pitch to your outreach strategies. Your unique insights are what make you exceptional and are a crucial reason why investors would consider backing you.

Conclusion

In the realm of fundraising, what might seem ordinary to you could be extraordinary to others. Your unique blend of skills and experience is not just a personal asset but a potent tool in your fundraising arsenal.

Recognize your unique expertise, share it with the world, and strategically integrate it into your fundraising efforts. You might just find that your previously undervalued knowledge is the key to unlocking new and exciting fundraising opportunities.